Sarah Peters | RTC
Business Coach for Therapists
Bridging the gap between business systems, mindset, and resilience
for a thriving, soul-aligned practice.
Sarah Peters
Therapist, biz coach, hype woman. 🌟
When I graduated from my counselling program, I knew I wanted to work in private practice—but like many therapists, I quickly realized that my training hadn’t prepared me for the realities of running a business. I dove in with no business plan, no clear strategy, and a lot of uncertainty.
I was undercharging, overworking, and still barely making rent.
I changed my branding half a dozen times, didn’t have clear boundaries, and said yes to everything - aligned or not. It was messy, lonely, and at times overwhelming. But it was also deeply formative. I learned how to build a thriving caseload through connection and word-of-mouth alone, and I began to understand what it really takes to grow a business that works for me.
Everything shifted in year three when I was faced with a tough decision, when the office I was in changed hands, and rent went up by 50% overnight. If I was going to build a sustainable practice I had to decide: go fully online or take a bold step forward. I chose to expand. I found the perfect space, and with it, the courage to start the collective. I’d been DREAMING about this for years, and what had been a subtle whisper from my soul suddenly turned into the abundantly clear path.
Around the same time, new grads and early-career therapists began reaching out for support. I met with them over coffee, answered their questions, and shared the real, unfiltered version of my journey. It lit a fire in me, and I realized that if I could help others find their footing faster and with less confusion, I had something powerful to offer.
Supporting other therapists, whether they’re just starting out or navigating the complexities of an established practice, has become one of the most meaningful parts of my work. From imposter syndrome to scheduling boundaries, and consultation anxiety to backend systems, I’ve walked the path and helped others walk it too. My goal is to guide therapists through each stage of business growth with clarity, compassion, and strategy - so they can serve from a place of purpose without burning out.
You don’t have to fumble your way through private practice alone.
I’m here to help you build a business that is not only successful, but sustainable - one that reflects your values, supports your well-being, and allows you to do the work you were meant to do.
Through holistic business coaching that incorporates business systems with mindset, I support you to grow your business, earn more money, have more impact, and thrive as a therapist.
Is this you?
New to private practice and feeling overwhelmed by everything that wasn’t covered in counselling school - like marketing, systems, and business strategy.
Juggling a full caseload but secretly drowning in admin tasks, inconsistent referrals, and a calendar that never seems to have enough white space.
Passionate about the work, but burned out by the business side, craving support, structure, and a more sustainable rhythm.
Isolated in your practice and longing for a connected, values-aligned community where you can be both held and seen.
Done with hustle culture and looking to grow a business that honours your nervous system, your boundaries, and your bigger vision.
Avoiding marketing or showing up online, not because you lack skill, but because it feels inauthentic, overwhelming, or misaligned.
What others are saying:
M. Edwards:
“Her approach of mindfulness and self compassion helped me not only see myself in a different light, but also allowed me to incorporate those same practices into my own personal life. I appreciated what she must have done behind the scenes before our appointments as she always was able to start right where we left off and held me accountable to the things we worked on in our previous session.”
M. Leinbach:
“I loved the way Sarah could help me keep my mindset focused on an upward/growth oriented trajectory, while guiding me to dig deep into the roots of what might be holding me back. I really feel like we made the most of our time together and she was able to pull out valuable messages from each session consistently every week we had a session together.”
S. Singh:
“Sarah truly supported my mindset change through her guidance and coaching. She helped me plant the seeds to overcome my fear of imposter syndrome.”
I am a member in good standing with The Association of Cooperative Counselling Therapists (ACCT) and I am bound by their rules and code of ethics.